FAQs

What is Permanent Makeup/Nano Brows (PMU)?

Permanent makeup is a form of semi-permanent cosmetic tattoo, implanting pigment beneath the skin to naturally enhance your brows, eyes, and lips.

Customized Nano Brows can add density to existing eyebrow hair or create a new set of natural looking eyebrows on clients with partial or complete hair loss. Shape, texture, and color is completely customized to each client’s individual needs and brow goals.


Nano Brows have taken the place of microblading here at BrowDown as my preferred technique. Microblading is performed with a blade, making a small, shallow cut in the skin and placing the pigment within that cut manually. It is recommended for younger skin, usually under 40, and does not tend to perform well on mature, oily, combination, sun-damaged, or vascular skin, sensitive, or reactive skin. 

Nano is performed with a digital tattoo machine, implanting the pigment with a more gentle stippling effect, more suitable for virtually all skin types. This technique is less invasive, creating less scar tissue over time, maintaining the integrity of your skin and brows.

How long does PMU last?

Permanent makeup will fade naturally over time, requiring occasional touch-ups to keep your permanent makeup looking its best. While every client’s skin will fade differently depending on skin type, lifestyle, and other factors, the average client will fade slowly over 18 months - 3 years.

How does PMU/cosmetic tattoo work?

Permanent makeup/cosmetic tattoo is a soft, subtle form of tattooing using pigments in place of tattoo ink to enhance natural features. Permanent makeup/cosmetic tattoo is designed to gently fade over time. This allows changes to occur as the client’s natural color and facial changes occur.

Does PMU Hurt?

You are numbed throughout the procedure. A topical numbing is used to start, and a gel lidocaine continues to keep you comfortable once the skin has been broken. Everyone is different as to how well they take to numbing, however the average client feels very minimal discomfort throughout the appointment.

What is the difference between a Bikini, French Bikini, and Brazilian Wax?

  • A Bikini wax removes the hair outside of your traditional bikini/panty line, including your inner thigh.
  • A French Bikini removes the hair outside of a high-cut, slimmer bikini line, for those wanting more hair removal than a Bikini, yet not a full Brazilian.
  • A Brazilian wax removes all hair from the front, upper and inner bikini area through the backside. A Virgin Brazilian must be booked if you are a new client to BrowDown, or you have not been in to see us in over 6 weeks.
  • Brazilians are currently performed on female genitalia only.